Gathering data or data collection is the process of gathering and measuring information on variables of interest. This enables one to answer stated research questions, test hypotheses, and evaluate outcomes. Interviews and surveys are examples of methods commonly used in gathering data.

Data collection is a very important part of research work. In this digital world,  analytics and algorithm play a vital role in the success of a business. Undeniably, data gathering is really important but it is useless if we do not know to use this data.

Analytics is the process of discovering, interpreting, and communicating significant patterns in data. Business analytics can transform raw data into more valuable inputs to leverage information to be used in decision-making. It should start with gathering the data and then processing it through analytics and then coming up with wise business decisions based on the results of the analytics.

Proper use of data such as using business analytics tools helps businesses refine procedures further and be more efficient and productive. This is why it is important to bridge the gap between gathering data and using data. Do not waste the data that you’ve gathered put it to work and use it. With this in mind, it is also important to know what data to gather and how it will be useful to the organization.