In every problem, there is a solution. What is important is to bridge the gap between problem and solution. A problem is a matter or situation regarded as unwelcome or harmful and needing to be dealt with and overcome. A solution, on the other hand, is a means of solving a problem or dealing with a difficult situation.

Every business ever created has been based upon a problem. Some problems are simpler than others. People are always looking for the next new thing on the market, something that solves a problem in a different way. In order for a business to strive,  it has to offer an innovative solution. 

You have the solution to a problem. Now, how would you let people know or persuade people that your solution is the best thing for their problem? You need to have a clear marketing strategy. Targeting a pain point (the problem) is the best way to engage your audience so that you can then inform them about your solution.

Bridging the gap between problem and solution is not easy. It requires taking a step back and understanding the problem from all angles.